Paula Deen has deep-pocket backing for a big comeback

Paula Deen has deep-pocket backing for a big comeback

The Wall Street Journal first revealed that Najafi Cos. CEO Jaham  Najafi is poised to finance her return to cooking fame and perhaps  television with an investment of up to $100 million.

In a statement on  Wednesday, Mr. Najafi said he held “deep respect for the hard work,  unique content and quality products which Paula has built around her  brand,” CNN reported.

Najafi Cos. is a private equity firm headquartered in Phoenix.

Ms. Deen — a queen of the southern food menu with a touted affinity  for real butter, not fake — was a media giant until last summer, when  she came under fire for admitting during a court appearance that she had  used a racial slur in the past.

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That court case, which stemmed from a  racial discrimination lawsuit, was ultimately tossed out of court. But  the public relations damage was done, and Ms. Deen’s sponsors fled. The  Food Network, meanwhile, declined to renew her contract, and she lost her  signature cooking show. …

Mr. Najafi’s cash infusion means Ms. Deen won’t  have to rely so much on licensing her brand to others, but can rather  become more of a direct partner with retailers — and keep ownership of  her brand.


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