The GOP can’t win a national race without the support of women. At 53% of the electorate in the 2012 election, women broke for Obama decisively, 55% to 44%. Additionally, single women, which made up a nearly a quarter of all voters, went for Obama by more than two-thirds.
Earlier this week at an event hosted by the Independent Women’s Forum, a stellar line-up of women thinkers explained what the Romney campaign missed: To win, the GOP must have a strategy for reaching women that involves communicating with them on issues they care about. The discussion should be mandatory viewing for anyone who cares about conservative candidates making inroads with female voters.
But left unanswered was the question of how conservatives could speak to younger women in a society where the institutions upon which conservative policies depend — family, faith, work, and community — have been severely attenuated. When it did come up in the form of an audience question, — how to convince a young, single mother to support conservative principles — panelist Mollie Hemingway suggested teaching vulnerable young women the value of marriage for both reducing poverty and improving children’s outcomes.