Don’t be Jon Huntsman. This sounds easy enough, but obvious pitfalls are still worth pointing out. For the next two years, you’re going to be hailed up and down the Acela Corridor as the Great Moderate Hope, the anti-Tea Party candidate, the Man Who Is Not Ted Cruz. But you can’t actively embrace that part, or give off the impression — as Huntsman did, obviously and fatally — that you agree with the media that your party’s full of rubes and cranks….
Don’t be Rudy Giuliani. You probably think you wouldn’t have Rudy’s problems in a Republican primary. Yes, you’re both combative Northeasterners from the party’s moderate flank, but unlike the former mayor you aren’t a social liberal with a public history of adultery (and a few drag performances thrown in).
But what felled Giuliani in 2008 wasn’t just “values” issues. It was the former mayor’s apparent belief that being a national hero was a sufficient qualification to be president — that he could just show up, be “Rudy,” and the rest would take care of itself.