Watching conservatives trying to appeal to Hispanic voters can be frustrating to watch because they’re making it harder than it really should be. In reality, it’s no different than winning support from any other voter segment. Convince voters – as many as possible – that you’ll do a better job of addressing their concerns than the other candidate, and then do it.
That’s because the fundamental question that every person answers before stepping into the voting booth is “which candidate is more likely to make things better for me and for the people I care about?” And while it is true that there are many variables that go into answering that question, it’s hard to win if people doubt that you’re actually committed to addressing their concerns.
The frustration stems from the fact that conservatives can and should win this test every time, but time and again they have failed to make an effective case to the Hispanic community. Having ceded outreach efforts of minority communities to progressive non-profits, unions and liberal candidates, their neglect has resulted in the loss of precious votes on a massive scale across the country.