Twinkies on their way back but via deep freeze

Twinkies on their way back but via deep freeze

Twinkie’s legendary shelf life is getting even longer.

The leaner, non-union Hostess Brands — looking to get by with fewer bakeries under new ownership — will start freezing Twinkies and other snack cakes to extend their expiration date instead of delivering them directly to stores, The Post has learned.

It’s a myth that Twinkies have an infinite shelf life. The seemingly indestructible snack cake actually expires after 45 days.

The old Hostess baked Twinkies, HoHos, Ding Dongs and other goodies at nine plants and got them on shelves within 48 hours using its own delivery drivers.

Trending: First (possibly last) look at founders of newly ‘liberated city’ in Colorado

Now the plan is to bake goodies at five plants and freeze them before shipping them through independent drivers to supermarket warehouses, according to sources.

Stores would defrost them and restock the shelves as needed.

While the new owners say the iconic creme-filled cake will evoke the same nostalgia, the thawing process could undermine the integrity of the product, according to sources.

Continue reading →


For your convenience, you may leave commments below using Disqus. If Disqus is not appearing for you, please disable AdBlock to leave a comment.