[Ed. – A legend in his own mind]
This spring, John Henry, a 24-year-old entrepreneur and the founder of a Harlem-based nonprofit, had a very strange first date. The woman he had taken to a SoHo restaurant seemed to know a suspicious amount about the places he’d been in recent weeks and the conversations he’d had. This, Mr. Henry slowly realized, was a byproduct of his recent decision to have a videographer film large swaths of his daily life: his work, travels, lunches and even subway commutes, which Mr. Henry had then posted on Facebook and Instagram.
“It removed so much of the humanity of the conversation, because my life is just a big piece of content now,” he said. “There was literally no element of surprise.”
Digital self-promotion has gone to a new extreme. Perhaps taking a cue from Beyoncé, who has famously recorded almost every single moment of her waking life, Mr. Henry is one of a small but growing number of entrepreneurs who have turned their lives into do-it-yourself reality shows. They pay videographers, editors and producers thousands of dollars a month to shadow them and create content for their social media platforms.