The 2017 San Diego County Fair had a slogan all set and ready to go — but a Native American tribe took umbrage with the moniker and let officials know about it.
“The logo is extremely offensive in light of the history and experience of genocide for the Kumeyaay Nation and other Native nations during the so-called settling of the west,” Angela Elliott Santos, tribal chairwoman of the Manzanita Band of the Kumeyaay Nation, noted in a letter, the Rancho Santa Fe Review reported.
And what was the offending slogan?
“How the West Was Fun.”
Fred Schenk — a member of the 22nd District Agricultural Association board, which operates the state-owned Del Mar Fairgrounds and runs the annual county fair — told the paper “How the West Was Fun” (a play on the iconic handle, “How the West Was Won”) may have suggested winning the American West from Native Americans had been “fun.”