Caveat emptor: JCPenney, Sears, Macy’s, Kohl’s sued for ‘fake’ sale pricing

Caveat emptor: JCPenney, Sears, Macy’s, Kohl’s sued for ‘fake’ sale pricing

Just in time for the holiday shopping season, four major retailers have been sued for tricking shoppers with fake “sales.”

JCPenney, Sears, Macy’s, and Kohl’s were all hit with lawsuits this week by the Los Angeles city attorney’s office over an alleged “false reference pricing scheme” that misled customers into thinking they were scoring big discounts.

But the advertised “original,” “list,” and “regular” prices were never actually charged, according to the suits.

“Customers have the right to be told the truth about the prices they’re paying — and to know if a bargain is really a bargain,” said Los Angeles City Attorney Mike Feuer in a statement. “My office will fight to hold retailers responsible for their practices and to ensure consumers can make informed choices when spending their hard-earned money.”

Sears, Kohl’s, and JCPenney declined to comment on pending litigation.

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