Last month ESPN lost 621,000 subscribers according to Nielsen media estimates, which was the worst month in the company’s history. This month things weren’t much better — ESPN lost another 555,000 subscribers according to Nielsen media estimates, meaning that the worst month in the history of ESPN has now been followed up by the second worst month in ESPN history. ESPN has now lost a jawdropping 1.176 million subscribers in the past two months.
Putting that into perspective, that means nearly 20,000 people a day are leaving ESPN for each of the past two months.
If that annual average subscriber loss continued, ESPN would lose over seven million subscribers in the next 12 months. And at an absolute minimum, these 1.176 million lost subscribers in the past two months will lead to a yearly loss in revenue of over $100 million.
According to Nielsen ESPN now has 88.4 million cable and satellite subscribers, a precipitous decline from well over 100 million subscribers just a few years ago.