Traditionally not strange bedfellows, ESPN and Monday Night Football should make for a nice, natural fit. However, the bed they made together appears to have caught fire, and the anthem-kneeling, social-justice-warrior love child they created now dumps gasoline on the flames.
Nielsen made their subscriber numbers public, delivering apocalyptic results for both ESPN and the NFL. ESPN lost 621,000 subscribers in the last month, and ESPN’s Monday Night Football fell by 24%.
To put this in context, ESPN lost the entire city of Baltimore, or the combined populations of Lexington, Kentucky and Stockdale, California, in a month.
That’s fairly impressive when you think about it.
The subscriber loss represents the worst in ESPN history, made all the worse since ESPN has essentially lost 300,000 subscribers a month over the past few years anyway. The tanking of Monday Night Football helps not at all. The end result of all this that ESPN loses $52 million dollars in revenue.