With Donald Trump’s chances of winning the White House narrowing, it’s not too soon to ask: If Hillary Clinton wins the presidency in November, what attitude should Democrats and Republicans alike take toward Trump voters? It will be tempting to excoriate or patronize them, or to woo them to your cause. But all of these approaches would be mistaken. A much better strategy — for both parties — is to engage in selective memory, and to treat Trump voters as though the whole sorry episode of his candidacy never occurred.
That may seem counterintuitive, especially because there’s no doubt that Trump’s candidacy shows the system needs fixing. But it’s based on the solid intuition that Trump voters, many of them alienated already from mainstream party politics, will only be further alienated by anything that associates them with a candidate whose brand was victory and who delivered defeat.
Even assuming a convincing Clinton win, many, many Americans are going to vote for Trump on Nov. 8. They will do so for various reasons, and I don’t want to make the mistake of assuming that those reasons can be captured in a few sentences.