The ‘steaks’ are high: Ruth’s Chris has to eat its discount to football fans after 78-0 rout

The ‘steaks’ are high: Ruth’s Chris has to eat its discount to football fans after 78-0 rout
Image: Ruth's Chris steak house

It’s not uncommon for a restaurant chain to offer a discount to sports fans if their local team wins.

It seemed like a good idea to managers of the Ruth’s Chris Steak House in Ann Arbor, Mich., this past weekend. They offered fans of the Michigan Wolverines a percentage off their total food bill equal to the final winning point differential.

Ordinarily that shouldn’t have posed a problem. But on Saturday, Michigan demolished Rutgers, 78-0, the largest point differential since 1939. Which translated to a 78% discount to the hapless folks at Ruth’s Chris.

The restaurant has since claimed that there was an implied 50% ceiling on the promotion … which still means customers get half off their checks. According to NBC Detroit affiliate WBIR, the eatery is already booked solid through Thursday.

So is R’s C planning to learn from its “mis-steak?” Nope. They plan to continue the promotion throughout the college football season.

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