Ben & Jerry’s has never shied away from weighing in on prominent social and political causes. Now the Vermont-based creamery has officially weighed in one of America’s most contentious movements: Black Lives Matter.
On Thursday, the ice cream maker sent out a Tweet proclaiming solidarity with the Black Lives Matter movement.
“Black Lives Matter. Choosing to be silent in the face of such injustice is not an option.”
The Tweet, which has been liked over 30,000 times, was accompanied by a lengthy statement on systemic and institutionalized racism and called for others to join their cause by not standing idly by and to engage in meaningful action.
As soon as the statement was posted, Ben & Jerry’s social media pages were flooded with comments. Many celebrated the company for taking a firm stance on a controversial matter.
But others who claimed to be opposed to the Black Lives Matter cause declared their outrage, and some called for a boycott of the company’s ice cream.