[Ed. – These people are incorrigible. Their willful blindness is going to do them in — not anyone else. Just as with the Target boycott, they’re sticking their fingers in their ears and humming to block out the sound of disgust from some of their most loyal viewers.]
TV networks are giving away more commercial time this NFL season than a year ago to make up for one of the worst ratings declines in a decade, a rare sign of weakness for the biggest draw on television.
In September, as the presidential election diverted viewers to cable news outlets, viewership of the NFL’s prime-time games dropped 14 percent from a year earlier among the coveted 18-to-49-year-old demographic, according to a Bloomberg Intelligence analysis of Nielsen data. Ratings for CBS’s Thursday night games fell 15 percent, NBC’s Sunday night games slid 12 percent and ESPN’s “Monday Night Football” plunged 16 percent. …
So far this NFL season, TV networks have missed their estimates by about 20 percent, requiring them to offer advertisers what the industry calls “make-goods,” according to one ad buyer who asked not to be identified discussing private information.