Previous elections have given us “the silent majority,” “Reagan Democrats” and “NASCAR dads.” But pundits and pollsters have identified a new group to watch, and it is one you might not expect: “Walmart moms.”
Political strategists are increasingly thinking about these voters, who make up an estimated 14 to 17 percent of the electorate in the 2016 presidential race. “Walmart moms” are defined by pollsters as the sort of voters who have children under the age of 18 and a household income hovering around the nationwide average.
Democratic pollster Celinda Lake told Yahoo News that these parents are less concerned with the back and forth of the presidential race than the hard details about how candidates could help them support their family, keep their children safe and keep the prices of household staples low.
A “Walmart mom” is “still struggling in the economy, she feels the political system failed her and believes the economic system caters to the well-off,” Lake said.