These people heart Trump — but why?

These people heart Trump — but why?
Image: News 1 Korea

Donald Trump is all about branding, and here’s a striking irony: while his political brand is built on Muslim-bashing, Hispanic-bashing, and, not least, China-bashing, his hotel brand appears to be thriving here in Asia.

Last October, well after Trump’s xenophobic and sinophobic presidential campaign got under way, Trump’s man in China, Eric Danziger, told Chinese state-run media that the Trump Hotel Collection is actively seeking expansion opportunities in Asian metropolises, including Chinese cities like Shanghai, Beijing, and Shenzhen.

Trump’s hotels are a hit with Chinese travelers. They appreciate the extra touches put in place with them in mind, like dedicated arrival procedures for Chinese nationals and “red envelope” perks during Chinese New Year.

Trump’s remarks that, say, mock East Asian accents don’t seem to affect their consumption choices. In fact, his overblown antics have only drawn the Chinese to his brand; nowadays, a trip to New York is not complete without a selfie in front of Trump Tower.

Continue reading →


Commenting Policy

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.

You may use HTML in your comments. Feel free to review the full list of allowed HTML here.