Finally: A perfume that helps you lose weight

Finally: A perfume that helps you lose weight

[Ed. – No word on whether its scent-based benefits extend to those around you.]

A pleasant blend of bergamot, mandarin, lilac and ylang ylang, this innovative zesty, floral fragrance also has some pretty pleasing side effects, by way of weight loss and appetite curbing. According to its creator, Prends-Moi (‘take-me’, in French) will “slim with pleasure”.

Wait, what: a perfume that slims and sculpts?  Yes really, say the scientists at the Centre of Biological Research and Cutaneous Experimentation, who were involved in the trials.

So how does it work?  By way of the aromatherapeutics and ‘neurocosmetic’ say the researchers.  A pretty ordinary scent from the outside (and the packaging needs a bit of work) Prends-Moi contains feel-good chemicals which trigger the release of endorphins, the happy hormone: ergo less emotional eating. …

In studies, after 28 days of wearing the scent, 75 per cent of women between 18 and 75 agreed that Prends-Moi reduced the need to snack, while 70 per cent of wearers thought that the scent had changed their eating behaviours.

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