Gun sales head to home shopping channel

Gun sales head to home shopping channel
Credit: AP

Gun shop owners in California’s Coachella Valley are feeling cautiously optimistic about the coming launch of a firearms-exclusive home shopping channel being produced in their own backyard.

Like other channels of the home shopping ilk, GunTV is set to feature daily segments on firearms that include live sales pitches, in-depth explanations and demonstrations. But because guns cannot be shipped to a buyer’s home directly, any sold through the channel, the brainchild of a pair of veterans of home shopping networks, will have to be mailed to a federally licensed dealer, often a gun shop, where the final purchases and background checks can be processed.

Unknown is whether GunTV’s planned Jan. 20 launch, which initially will run as a six-hour segment each day beginning at 1 a.m., will stimulate a new market for firearms sales or chip into business at gun stores.

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