New O-care promotion campaign: Gay men posting selfies at the gym

New O-care promotion campaign: Gay men posting selfies at the gym
NYC Gay Pride parade in 2012. (Image: AP, Seth Wenig via CNSNews)

[Ed. – And yes, it’s just as creepy as you’d imagine.]

“As part of LGBT Week of Action from Dec. 7 – 11, Out2Enroll and other organizations will hold enrollment activities and provide in-person assistance across the country,” the department said. “Additionally, partners will leverage social media campaigns to ask their members and affiliates to sign up for an affordable health plan for 2016 through the Health Insurance Marketplace.”

One social media campaign started by the agency’s main partner, “Out2Enroll,” is #HealthySelfie.

“We’ve showed [sic] you ours, now you show us yours,” the group’s Facebook post reads, featuring mostly images of men at the gym.

“Join The White House, U.S. Department of Health and Human Services and our friends -Colby Melvin, R.J. Aguiar, Jack Mackenroth – in sharing a #HealthySelfie,” the caption read. “Show that we take #PrideInOurHealth! And #GetCovered #StayCovered so that you can#BeOutBeHealthy!”

Colby Melvin is a “Designer, Model, [and] Activist” who recently modeled for Cheap Undies. R.J. Aguiar is founder of “Not Adam and Steve,” an LGBT advocacy group.

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