[Ed. – They were responding to a hoax, in this case. But I think the real point is that it’s equally imbecilic to do this when it isn’t a hoax.]
This is gross. And also sad. Progressivism continues its inevitable descent into complete parody.
For these types of things to work, pranksters start a hashtag usually by attaching it to other well trafficked ones, then the intended marks take it from there.
#PissForEquality is not first outlandish hashtag used to successfully troll self-described feminists. Last year, 4chan started the #EndFathersDay hashtag, but with even better trollistic success.