Colbert’s Late Show ratings down 44% on night 2

Colbert’s Late Show ratings down 44% on night 2

They came. They saw. And many didn’t come back.

We’re talking about CBS’s Late Show with Stephen Colbert, which came down from its debut audience of 6.6 million as is the typically the case whenever a big new program launches. But it must be disturbing to Les Moonves and CBS to see the numbers drop so precipitously this early in the honeymoon in Night 2. Overall, Colbert shed three million viewers, or 44 percent. More importantly – just two programs in – it’s already losing to NBC’s Tonight Show with Jimmy Fallon, and badly where it counts.

Overall for Wednesday (according to Nielsen), Fallon decimated Colbert by 50 percent in the key 18-49 demo, the only age group advertisers care about. In overall numbers, Fallon bested Colbert by 400,000 viewers. Night 3 (Thursday) saw little improvement for the 51-year-old CBS host, with the Late Showimproving by only three percent despite a heavily promoted interview with Vice President Joe Biden, whom some speculated would announce his candidacy on the program (didn’t happen).

Continue reading →


Commenting Policy

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.

You may use HTML in your comments. Feel free to review the full list of allowed HTML here.