Facebook Post of the Day: Ben & Jerry’s in Israel rolls out ‘charoset’ ice cream flavor for Passover

Facebook Post of the Day: Ben & Jerry’s in Israel rolls out ‘charoset’ ice cream flavor for Passover
Items on a Passover seder plate include a shankbone and other assorted goodies.

Why is this ice cream flavor different from all other ice cream flavors? For those unacquainted with the Jewish festival of Passover, which commemorates the Jews’ liberation from slavery (#JewishLivesMatter anyone?), the first two nights of the holiday are usherd in with a seder (ritual meal) at which the youngest present asks, “Why is this night different from all other nights?”

This year the differences will include charoset-flavored ice cream, at least for celebrants in the Jewish homeland. Premium ice cream make Ben & Jerry’s is offering the unusual flavor in its stores in Israel. Charoset, again for the uninitiated, is a compote of sort generally made with diced apple, chopped walnuts, and sacramental wine. It is named for and meant to symbolize the mortar used by Israelites slave laborers when the tribe was still under the yoke of pharaoh in ancient Egypt.

Granted B & J could have chosen more unlikely from the seder plate, including maror (aka bitter herbs), for which pure horseradish is often substituted.

The whole megillah (if you will) calls to mind a made-up ad for an ice cream flavor of the month in “MAD magazine” back when Baskin-Robbins, with its 31 flavors, was the score to beat. That flavor was halvah and lasagne chip.

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Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.


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