The New England Confectionery Company — better known as NECCO — has unveiled what new messages will adorn the crunchy classic candy hearts for Valentine’s Day 2015, as well as which messages have been removed.
According to Mary Lane, social media specialist for the candy company, a lot of thought goes into which words will be stamped in red on the chalky little hearts.
“We have to evaluate what’s modern, what’s hot, how people are actually communicating,” Lane told the New York Daily News.
This year, NECCO shelved the messages that were considered “timely” last year, but were deemed out-of-date for 2015. Among those messages shelved for this year was the “Occupy my heart” message, a reference to the social movement Occupy Wall Street that protested income inequality and whose members expressed disgust with the financial system.
Who knew that those tiny little hearts were so socially aware?
Along with “Occupy my heart,” other phrases eliminated include “Tweet,” “You and I,” “U R Hot,” “Love Me,” and “Shine Bright.”