Atheist billboard campaign: ‘Letter to Santa’ theme to target South

Atheist billboard campaign: ‘Letter to Santa’ theme to target South

Atheist activists are taking their campaigns to the Bible Belt this Christmas with a provocative billboard campaign that is expected to stir controversy in America’s religious heartlands.

The giant advertising hoardings in the Tennessee cities of Memphis, Nashville, St. Louis and Fort Smith, Arkansas show a mischievous-looking young girl writing her letter to Father Christmas: “Dear Santa, All I want for Christmas is to skip church! I’m too old for fairy tales,” she writes.

The advertising campaign by the American Atheists group will run until Christmas Eve and is the first time the group has aimed its anti-God adverts directly at residential religious areas, having previously targeted urban audiences in big venues such as Times Square in New York. …

In a sign of the hostility the adverts are expected to generate, American Atheists said that it had failed secure a single billboard site in Jackson, Mississippi after leasing companies collectively refused to offer space, fearing a community backlash.

“The fact that billboard companies would turn away business because they are so concerned about the reaction by the community shows just how much education and activism on behalf of atheists is needed in the South,” added Danielle Muscato, the group’s spokesperson.

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