Twitter has been taking an active approach against harassment and inappropriate content this year, and now, the social media site is using yet another weapon in its fight against online trolls and bullies.
The company has partnered with a nonprofit known as Women, Action & Media, or WAM, on a tool that will allow people to report abuse and harassment on Twitter and get the issue resolved within 24 hours. WAM will monitor the incoming reports and bring them to Twitter, as well as track Twitter’s responses to help the company improve its policies around harassment.
The move, which was first reported by The Wall Street Journal on Friday, comes just months after Twitter CEO Dick Costolo was bombarded with questions about harassment on Twitter during an earnings call question-and-answer session this summer. Since then, the company has taken what some feel is an aggressive approach to chasing bad actors off the site. In August, Costolo announced that Twitter would be suspending all accounts that were spreading images from the video of photojournalist James Foley being beheaded by ISIS. And, after Robin Williams’ daughter Zelda received a flood of disturbing images of him on Twitter in the wake of her father’s death, Twitter also committed to delete any images of the deceased, upon the family’s request.