How Senate Republicans can close the sale

How Senate Republicans can close the sale

Thursday morning, Republican National Committee Chairman Reince Priebus is delivering a speech at George Washington University titled “Principles for American Renewal.”

The 11 Republican principles he will offer are timeless. They include “we should leave the next generation opportunity, not debt” and “our country should value the traditions of family, life, religious liberty and hard work.” The challenge for Republicans is to apply this thematic framework to current circumstances in a way that sways independent middle-class voters and mobilizes Republicans. To help this process, the RNC polled large numbers of independent and Republican voters in June and August, testing phrases drawn from speeches by officeholders and candidates on these issues. The goal was to help find the more effective ways to explain these principles.

The findings provide insights into how to talk about the economy, the budget and debt, national security and other issues. For example, the surveys suggest that the most powerful way for Republicans to begin any discussion of ObamaCare is to say that they believe “health-care decisions should be made by patients and their doctors, not Washington.” Simple, but helpful to know.

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