Burson-Marsteller, PR giant, rejects Israel’s business; signs Muslim Brotherhood

Burson-Marsteller, PR giant, rejects Israel’s business; signs Muslim Brotherhood

The WPP-owned conglomerate operates 67 wholly owned offices and 71 affiliate offices in 98 countries across six continents. …

The top-notch firm became legendary for its masterful work during the Tylenol tampering case. They do not shy away from controversy. And they currently represent The Washington Redskins to rally support for the football team to keep its nickname, are engaged in an anti-Google smear campaign on behalf of Facebook, handled the Bhopal disaster in India in which over 2,000 people were killed, and represented Blackwater USA in 2007 after it was revealed that some of its employees were involved in the shooting deaths of 13 Iraqis in Baghdad.

Despite this appetite for controversy — and the juicy retainers that companies in trouble will pay — apparently even Burson-Marsteller has its limits. They refused to work with the democratic nation of Israel to help the tiny Jewish state improve its image. In turning down a potential $3.5 million engagement, Sigurd Grytten, Burson-Marsteller’s Managing Director said, “We will not deliver tender to such a project… we are running a commercial venture. If we accept this project, this will create a great amount of negative reactions…Israel is a particularly controversial project.” …

Just released government filings reveal that the PR agency has been hired to improve the foreign image of Tunisia’s Ennahda Party, the Muslim Brotherhood of Tunisia. They will “arrange meetings between Ennahdha representatives and stakeholders” and provide Ennahda “support on media and stakeholder outreach in advance of upcoming elections.” In sum, this Washington, D.C. PR firm will not work with Israel – but will represent Tunisia’s Muslim Brotherhood Party.

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