The Republican National Committee is tapping into the spirit of the ALS Ice Bucket Challenge this week with a new social media campaign designed to pressure GOP voters into going to the polls by Election Day.
With its Voter Challenge Facebook app, described exclusively to POLITICO, Republican supporters will be asked to pledge their support by November and also challenge three friends on their social media network to do the same.
Sure, it may sound a bit pushy. But the Republicans concede they need to increase turnout during a midterm cycle with plenty of close gubernatorial and House races as well as Senate majority control up for grabs.
So what if they apply a little peer pressure? “Our voters respond well to that,” said RNC spokeswoman Kirsten Kukowski.
As it scrambles to show it can compete with Democrats on the tech front, the RNC is launching several other new data-driven initiatives this week aimed at increasing its early vote turnout in dozens of battleground states.