TMI: Liberals, conservatives detect compatible mates by body odor

TMI: Liberals, conservatives detect compatible mates by body odor

[Ed. – So, like, gack.]

Conservatives and liberals do not smell the same to potential mates. According to a study published this month in the American Journal of Political Science, people can literally sniff out ideology — and this may explain why so many couples share political beliefs. Or, as the study’s title says, “Assortative Mating on Ideology Could Operate Through Olfactory Cues.”

Researchers led by Brown University political scientist Rose McDermott found that, to a small but significant degree, people prefer the body odor of those who vote as they do. …

To test the link between smell and party affiliation, researchers rounded up 146 people aged 18 to 40 from “a large city in the northeast United States.” They used a seven-point scale to determine where they fell on the political spectrum. They sent 21 of these —10 liberals and 11 conservatives — home with fragrance-free soap and shampoo and a gauze pad taped to their armpit. The subjects were told not to smoke, drink, use deodorant or perfume, have sex, eat fragrant foods, sleep with people or pets or linger near strong odors.

They returned the stinky armpit pads 24 hours later. Then 125 participants sniffed the stinky pads, taking a break between whiffs to cleanse their nasal palate with the aroma of peppermint oil. The sniffers, who never saw the people whose smells they were evaluating, then rated the attractiveness of each armpit sample on a 1 to 5 scale.

The subjects found the smell of those more ideologically similar to themselves more attractive than those with opposing views.

Continue reading →


Commenting Policy

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.

You may use HTML in your comments. Feel free to review the full list of allowed HTML here.