D’Souza’s ‘America’ surging in limited release

D’Souza’s ‘America’ surging in limited release

Paramount’s holdover Transformers: Age of Extinction stayed in the lead at the Fourth of July box office, topping Friday’s chart with $10.6 million for a domestic total of nearly $150 million. Otherwise, it’s been a subdued holiday as a pack of new films largely fail to break out. …

It’s too early to project total revenue for the long holiday, but it is bound to be down from other years. Last year alone, Despicable Me 2 opened to $143 million over the same five-day stretch, while The Lone Ranger grossed $48 million. (Lone Ranger, because of its price, was a bomb.) Movies opening last year did have the advantage of the actual holiday falling on a Thursday, meaning consumers were freed up to go to the movies on Friday.

So far, Hurricane Arthur doesn’t appear to be disrupting moviegoing too much on the East Coast, but Hollywood studios are keeping a close eye on the storm. …

Dinesh D’Souza’s America, which expanded nationwide Wednesday after opening in Houston and Atlanta last weekend, prospered on Friday, soaring more than 60 percent day-over-day to $1 million. That compares, for example, to a 16 percent bump for Tammy. America is only playing in 1,100 locations, far fewer theaters than the other new holiday films.

America, placing No. 11, won’t match the $6.5 million nationwide launch of D’Souza’s hit documentary 2016: Obama’s America two years ago, but is nevertheless expected to pull in a respectable $4.5 million for the five days.

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