Delvis Dutton shuts the door of his white-and-blue utility truck and walks up to the camera.
“The other guys are running for Congress,” he says. “Well, me, I am running against Congress. If you want more of the same, I am not your guy. But if you want to send a message, I am your man.”
Smiling, dressed in a blue short-sleeved shirt, one arm leaning on his truck, he ends his ad: “I am Delvis Dutton and I am running against Congress.”
Most campaign ads tell no story; most can compel even the calmest viewer to contemplate hurling the television into the yard of the candidate in the ad — and that’s what we want to do to the ones we like.
Sometimes, though, political ads define the moment.
One thing Dutton already has won is the sentiment of a country dumbfounded that President Barack Obama last week defined climate change as the most pressing issue facing the country. Obama did so as part of a huge public relations campaign — yes, campaign — that included asking people to pressure Washington to act on the issue.
Not jobs. Not the economy. Not rebuilding our aging infrastructure. Not gang violence, or education.