[Ed. – Has the Center for Biological Diversity Seal of Approval!]
The pursuit of sustainability has led IKEA, the Swedish home-furnishings company, to develop “lower carbon alternatives” to the
traditional beef-and-pork Swedish meatballs it now sells at its stores.
“IKEA is a responsible company, and we believe that we can play an important role in the move towards a more sustainable society,” the company announced on April 22, Earth Day.
“We will continue to sell the regular meatballs that our customers enjoy every day at IKEA. However we will also provide lower carbon
alternatives; a chicken meatball and a vegetarian meatball are under development and will complement our meatball offer in 2015.”
Environmentalists hailed the move away from meat: “This is one of the first times a major retailer has introduced a meatless menu item explicitly to combat climate change,” said the Center for Biological Diversity. …
The Center for Biological Diversity recently launched a new campaign urging Americans to “take extinction off your plate.” Visitors to the website are urged to pledge that they will “eat less meat” and “save more wildlife.”