So new! IKEA plans vegetarian meatball to combat climate change

So new! IKEA plans vegetarian meatball to combat climate change

[Ed. – Has the Center for Biological Diversity Seal of Approval!]

The pursuit of sustainability has led IKEA, the Swedish home-furnishings company, to develop “lower carbon alternatives” to the
traditional beef-and-pork Swedish meatballs it now sells at its stores.

“IKEA  is a responsible company, and we believe that we can play an important role in the move towards a more sustainable society,” the company  announced on April 22, Earth Day.

“We will continue to sell the  regular meatballs that our customers enjoy every day at IKEA. However we  will also provide lower carbon
alternatives; a chicken meatball and a  vegetarian meatball are under development and will complement our  meatball offer in 2015.”

Environmentalists  hailed the move away from meat: “This is one of the first times a major  retailer has introduced a meatless menu item explicitly to combat  climate change,” said the Center for Biological Diversity. …

The Center for Biological Diversity  recently launched a new campaign urging Americans to “take extinction  off your plate.” Visitors to the website are urged to pledge that they  will “eat less meat” and “save more wildlife.”

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