[Ed. – Getting experiential.]
The National Football Leagues has partnered with an app developer that will allow fans to get an in-seat visit from cheerleaders.
Sports Business Journal reports the NFL has teamed up with Experience in an effort to help improve the in-game experience for fans. On top of having cheerleaders visit fans in their seats, the app will allow fans the opportunity to upgrade their seats and also allowing them to be on the field before the game.
Three teams – the Atlanta Falcons, Tampa Bay Buccaneers and the Seattle Seahawks – used the app last year and Brian Lafemina, the NFL’s senior vice president of club business development, believes that number will increase substantially.
“They believe up to half the league will be deployed for the 2014 season,” he told Sports Business Journal.
The Falcons said they sold about 800 experiences per game among its 3,000 season ticket holders.
“Anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don’t wait to get into the stadium,” Jim Smith, the team’s chief marketing officer, told Sports Business Journal. “All the experiential things sold out within the first four hours they were made available.”