Bad news for Democrats: It seems Millennials are special little snowflakes after all.
A new report by the centrist Democratic think tank Third Way highlights the political complexity of a generation raised to believe they were utterly unique. When it comes to politics, they do it their way. Which could make the cohort that turned out en masse for President Obama unpredictable as voters.
Third Way focused on how Millennials’ experience as the first generation raised in an information-on-demand culture has shaped them. They are not “adaptors.” They have only known a world full of endless choices, not a life where you make do with what is available.
Third Way reported, “Living in an à la carte world with unlimited options, Millennials don’t feel they have to choose between two limited choices.” For their elders, it was Coke or Pepsi. But Millennials create their perfectly flavored soft drink with a Soda Stream. They design their own shoes on the Internet. They buy just the songs they like.