[Ed. – Clock’s winding down.]
MIAMI — President Barack Obama has called upon LeBron James to come through in the clutch.
The president’s signature initiative, the Affordable Care Act, is facing a critical deadline, as open enrollment into the marketplaces on HealthCare.gov is scheduled to end on March 31. In a race to beat the buzzer, the Centers for Medicare & Medicaid Services (CMS) have been enlisting celebrities popular with young adults, including several in sports, to raise awareness and promote the merits of signing up.
No current athlete has more clout with that demographic than James, as evidenced by his ability to sell everything from basketball shoes to smartphones.
So Obama recently contacted the Miami Heat forward and requested his assistance, offering a number of different ways James could contribute.
“Any way I can help the president, that’s pretty cool,” James said Wednesday night.
Bleacher Report has learned the form that help will take: a 30-second public service announcement, released in time for March Madness, in which the four-time MVP speaks about the importance of health care coverage.