Surge in luxury shooting ranges caters to new gun culture

Surge in luxury shooting ranges caters to new gun culture

It’s the lunch hour on a recent Wednesday, and pricey sedans outnumber pickups parked at the crowded parking lot of the indoor Frisco Gun Club.

Mercedes, BMW, Lexus — they’re all here.

Inside the club, men sit in leather chairs and do business over a gourmet lunch.

A middle-aged woman browses a spacious shopping area and eyes a purse designed to conceal a handgun.

The club’s marketing manager talks up a future pizza-and-pistol family night promotion.

All the while, less than 100 feet away, more than a dozen shooters blast targets on ranges where a state-of-the-art ventilation system purifies the air.

Take note Elmer Fudd — this is definitely not your granddaddy’s good ol’ boy retreat.

“It’s like a country club,” said Jason Tanaka, a 40-year-old mortgage executive who skipped lunch to put 100 rounds through his new semi-automatic pistol.

Continue reading →

Commenting Policy

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse. Read more.

You may use HTML in your comments. Feel free to review the full list of allowed HTML here.