Re-branding Common Core. Literally. ‘Change the name to something else.’

Re-branding Common Core. Literally. ‘Change the name to something else.’

[I]n an apparent effort to placate parents, teachers, and taxpayers concerned by the effort to mandate national standards and tests for what every child will learn, several states are considering renaming the Common Core initiative.

Florida is renaming it “Next Generation Sunshine State Standards;” the Hawkeye State is going with “the Iowa Core.” Arizona simply removed the words “Common Core” from its standards altogether, and Louisiana is considering following suit.

To correct the image problem, “we will probably do something really silly like changing the name of it to something else,” Rep. Walt Leger, a Democrat from New Orleans, remarked at a legislative breakfast earlier this month, according to The Louisiana Times-Picayune. Former Arkansas Gov. Mike Huckabee suggested a similar path to pacify parents during remarks to the Council of Chief State School Officers, advising them to rebrand Common Core, The Washington Post reports. …

Parents recognize that Common Core takes their seats at the table, further removing them from the decision-making process in favor of decisions being centrally made by national organizations and Washington bureaucrats.

“The children belong to all of us,” former Massachusetts Education Secretary Paul Reville recently stated. Likewise, according to MSNBC host Melissa Harris-Perry, “We have to break through our kind of private idea that kids belong to their parents or kids belong to their families and recognize that kids belong to whole communities.”

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