[Ed. – Not brand-tastic.]
The Obama administration is short of star power as it begins its last public relations blitz for ObamaCare.
President Obama’s celebrity supporters are not in the forefront as they were during the star-studded campaign-style videos that hogged the airwaves in 2008.
Contrary to expectations, the White House’s A-list backers have mainly stuck to Twitter to voice support for ObamaCare, while others have appeared in inexpensive online videos, or chosen to promote California’s insurance marketplace instead of HealthCare.gov, the notoriously troubled website for the federal exchanges.It seems that not even the president’s most fervent and committed supporters want to get too close to ObamaCare. Some of Obama’s most powerful allies — figures including Oprah Winfrey, Bruce Springsteen and Beyoncé — have stayed in the wings for the enrollment push.
Less than a year ago, Jennifer Hudson, Amy Poehler, and representatives for Winfrey and Alicia Keys were guests at the White House to discuss a strategy to promote the healthcare law.
Many expected this would lead to an advertising blitz full of famous faces. But, with limited exceptions, stars have largely failed to participate in a substantial ad campaign to promote Obama-Care’s new coverage options.
To date, the only noteworthy celebrities appearing on behalf of ObamaCare in national ads are retired NBA players Magic Johnson and Alonzo Mourning, who left professional basketball in 1991 and 2009, respectively.
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