[Ed. – Curses.]
CNN President Jeff Zucker has decided to bring an end to Piers Morgan’s low-rated primetime show, network sources told POLITICO on Sunday. “Piers Morgan Live” could end as early as next month, though Morgan may stay with the network in another role.
Morgan, a former British tabloid editor, replaced Larry King in the 9 p.m. hour three years ago, prior to Zucker’s tenure as president. His show earned consistently low ratings, registering as few as 50,000 viewers in the 25-to-54 year-old demographic earlier this week.
“CNN confirms that Piers Morgan Live is ending,” Allison Gollust, head of CNN communications, told POLITICO on Sunday after an earlier version of this post was published. “The date of the final program is still to be determined.”
Morgan told The New York Times on Sunday that the show had “run its course” and that he and Zucker “have been talking for some time about different ways of using me.” Sources who spoke to POLITICO said the decision to end the show was Zucker’s. …
Speaking with the Times’ David Carr on Sunday, Morgan said, “It’s been a painful period and lately we have taken a bath in the ratings.”
Morgan also suggested that American audiences were wary of his campaign for gun control.
“Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it,” he said.