Be my Valentine (in a more just, peaceful, and verdant world)

Be my Valentine (in a more just, peaceful, and verdant world)

PR is branding itself for Valentine’s Day with social-media Valentine’s Day messages. After some seriously lame puns with names of NPR personalities, the most liberal-friendly one states “Make my world more just, verdant, and peaceful.”

For NPR regulars, this is a wisecrack about the “underwriting announcement” of the leftist John D. and Catherine T. McArthur Foundation, where the announcer says on a very regular basis they are “committed to building a more just, verdant, and peaceful world” at macfound.org.

This announcement not only promotes MacArthur, it makes liberals feel warm and fuzzy. These are good sales words for them. It’s good branding for NPR as a liberal sandbox. The Huffington Post has riffed on this, too.

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