Looking to sell your family-friendly, two-bedroom condominium within walking distance of the local grocery store? Don’t expect your real estate agent to advertise it as such.
The push to eradicate words and phrases from commercial vernacular that might be considered remotely insensitive has appeared once more with the folly of political correctness now spreading to real estate advertising.
The regulatory impact on marketing in real estate became apparent last April when a Washington Business Journal survey revealed that major homebuilders in the Washington, D.C. area had ditched the term “master bedroom” due to its racist connotation and replaced it with the more neutral “owner’s suite.”
In 1968, the Fair Housing Act banned the use of discriminatory phrases like “whites only” or “Jewish community” and was amended in 1988 to include families and handicapped individuals on its list of protected classes.