[Ed. note: Don’t you just love science?]
Former Mississippi governor and uber-Republican Haley Barbour loves bourbon. Franklin Roosevelt mixed martinis. And, as it turns out, those two partisans have something in common with their base voters: Consumer data suggests Democrats prefer clear spirits, while Republicans like their brown liquor.
Democratic drinkers are more likely to sip Absolut and Grey Goose vodkas, while Republican tipplers are more likely to savor Jim Beam, Canadian Club and Crown Royal. That research comes from consumer data supplied by GFK MRI, and analyzed by Jennifer Dube of National Media Research Planning and Placement, an Alexandria-based Republican consulting firm.
The results are fascinating: Analyzing voting habits of those who imbibe, Dube found that 14 of the top 15 brands that indicate someone is most likely to vote are wines.