For Obamacare outreach, a Zumba class may work better than a gay bar.
Washington’s new health insurance exchange dispatched a signup envoy to one of the city’s gay clubs one recent night to get out the word about Obamacare. It envisioned men mingling on the dance floor, a cocktail in one hand and enrollment information in the other.
But the brochures about DC Health Link, as the exchange is called, weren’t snapped up as quickly as the free condoms provided by a local clinic.
Like other health exchanges and coverage advocacy groups across the country, DC Health Link is reaching out to people wherever they may be, including bars. President Barack Obama even urged bartenders — who may themselves be uninsured — to hold happy hours to talk about health insurance and what it can offer young adults.