A team of MBA students were the recipients of the 2013 Hult Prize earlier this week, providing them with $1 million in seed money to produce an insect-based, protein-rich flour for feeding malnourished populations in other countries. The product is called Power Flour.
“It’s a huge deal because we had a very ambitious but highly executable five-year plan in place,” said team captain Mohammed Ashour, whose team hails from McGill University in Montreal. “So winning this prize is a great step in that direction.”
Ashour, along with teammates Shobhita Soor, Jesse Pearlstein, Zev Thompson and Gabe Mott, will be immediately working with an advisory board to recruit farmers and workers in Mexico, where a population of roughly 4 million live in slum conditions with widespread malnutrition.