CDC releases latest round of graphic anti-smoking ads

CDC releases latest round of graphic anti-smoking ads

The federal Centers for Disease Control and Prevention has once again released a batch of graphic anti-smoking ads, aimed at motivating smokers to quit by showing the horrible health effects of the nasty habit. But, in my opinion, the campaign emphasizes an over-simplified message: that to quit, all smokers need is a little fear.

For the next 12 weeks, the grisly ads will run as public service announcements on TV and in movie theaters, magazines, and newspapers; all contain real people with smoking-related health problems such as throat cancer that destroyed the larynx, diabetes that led to a leg amputation, and a life-threatening asthma attack in a teen who was exposed to second-hand smoke.

There’s “very strong scientific evidence” that such public awareness tactics have led to an increase in the number of smokers who successfully quit, said CDC director Dr. Tom Frieden in a press briefing on Thursday.

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